Real Clients. Real Results.
Every number on this page came from a real campaign we built and managed. No projections, no industry averages — actual performance from the Egyptian market.
Meamar Group
EGP 130M+ in Sales During Launch Week
The Client
Meamar Group — a residential developer launching a new project in Downtown El Sadat, Sadat City, Egypt. A brand with strong product quality but limited digital presence in a market that didn't know their name.
The Challenge
One month to create awareness, build community interest, generate leads, and hit a sales target of EGP 100M+ — in a city where Meamar had no existing community recognition.
The Approach
A three-phase campaign: Awareness using influencers, Facebook and Instagram reach campaigns to establish brand presence. Engagement with on-ground activations — bus tours to the site, competitions, and giveaways to build emotional connection. Lead Generation with targeted Facebook and Instagram campaigns driving qualified traffic to sales appointments.
Lounge Homes
468 Leads in January. 20+ Projects. 5 Cities.
The Client
Lounge Homes — a multi-city real estate brokerage managing inventory across New Cairo, New Administrative Capital, Mostakbal City, October, and the North Coast. If you're a brokerage owner juggling multiple developer projects at once, this is the exact position they were in — competing directly against Coldwell Banker and The Address.
The Challenge
Inconsistent lead flow from one project to the next. WhatsApp leads with no structured follow-up, going cold before the sales team could respond. No segmentation between price tiers or project types — every listing pulled from the same generic audience with the same creative. The result was a high cost-per-lead and volume that wasn't converting into appointments.
The Approach
We rebuilt the account as a brokerage system, not a single-project campaign. Each of the 20+ active projects got its own audience segment, creative direction, and budget — segmented by price tier and buyer psychographic, so a first-time buyer inquiry stopped competing with a luxury villa lead for the same spend. WhatsApp and form-based leads ran through separate, structured qualification flows so nothing sat unanswered. Budget moved across all five cities weekly, based on which projects were actually converting.
Cities Covered
Lounge Homes Strategy
CPL Reduced. 4,400+ Leads Forecasted.
The Client
Lounge Homes — same brokerage, a separate engagement focused entirely on building a formal annual marketing strategy to stop reactive spending and start planned, competitive growth.
The Challenge
No annual marketing plan. CPL averaging EGP 505 — significantly above target. Weak brand positioning relative to top-tier competitors like Coldwell Banker and The Address. No buyer profiling and no structured GTM plan for expansion.
The Approach
Full strategic audit using PEST analysis and SWOT framework. Competitive landscape mapping against the top 5 brokers in Egypt. Built four psychographic buyer profiles covering the full Lounge Homes inventory spectrum. Delivered a complete go-to-market roadmap for five-city expansion with quarterly milestones, KPI targets, and CPL modeling by channel.
Deliverables
Your Results Could Be Next.
Every case study above started with a 30-minute conversation about the project and the problem. Let's have that conversation.
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